Our lures are best in class for both salt and freshwater fishing.
As the original inventors of brightly coloured lures including UV and holographic finishes, our hand crafted lures are each hand made in Canada by people dedicated to the industry and the local community. Each product is a piece of art scientifically designed to catch all fish under specific conditions. When fishing new waters and in new times of year, cycle through our various colours to match water conditions, bait fish and seasonal trends.
Made in Canada